Biography
Bas Donkers is a professor of marketing research at the Erasmus School of Economics. His research examines consumer decision-making from a behavioural perspective. He builds on and extends advanced market research and machine learning techniques to establish new and ground breaking insights in the field. He has published articles in the leading journals in the field including the Journal of Marketing Research and Marketing Science.
More information
Work
- Barak Libai, Ana Babić Rosario, Maximilian Beichert, Bas Donkers, Michael Haenlein, Reto Hofstetter, P. K. Kannan, Ralf van der Lans, Andreas Lanz, H. Alice Li, Dina Mayzlin, Eitan Muller, Daniel Shapira, Jeremy Yang & Lingling Zhang (2025) - - Journal of the Academy of Marketing Science, 53 (1), 4-28 - doi: -
- Luuk van Maasakkers, Dennis Fok & Bas Donkers (2023) - - Expert Systems with Applications, 212 - doi: -
- Bruno Jacobs, Dennis Fok & Bas Donkers (2021) - - Marketing Science, 40 (5), 844-870 - doi: -
- Bas Donkers, Benedict Dellaert, RM Waisman & G (Gerald) Haubl (2020) - - Journal of Marketing Research, 57 (6), 1096-1112 - doi: -
- CJ Silva Lourenco, Benedict Dellaert & Bas Donkers (2020) - - Journal of Interactive Marketing, 49, 107-124 - doi: -
- Bas Donkers (2009) - International Journal of Research in Marketing (Journal) (Editor)
Activity: Editorial work › Academic
choice modelling academy
- Start date approval
- March 2026
- End date approval
- March 2029
- Place
- LEEDS, UK
- Description
- online cursus
- Year
- 2025
- Course Code
- FEB63006H
- Year
- 2025
- Course Code
- FEM11154
- Level
- Master
- Year Level
- Master
- Year
- 2025
- Course Code
- TIC10210
- Level
- Master
- Year Level
- Master
- Year
- 2025
- Course Code
- TIF20210
