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dr. NM (Nuno) Almeida Camacho

Biography

Nuno Camacho is Associate Professor of Marketing at the Erasmus School of Economics (ESE) of the ÃÀÅ®¸£ÀûµçÓ°ÔºÎçÒ¹, The Netherlands. In hist research, Nuno builds econometric models aimed at better understanding consumer decisions. During his Ph.D. Nuno has focused on studying health-related decisions (i.e. patient and physician decision-making). 

Nowadays, Nuno teaches (evidence-based) marketing strategy and continues to use behavioral modeling to study topics in marketing of innovations and marketing for the life sciences industry (e.g., patient and physician decision-making, adoption of new therapies, drivers of patient non-adherence, etc). Nuno also coaches master and doctoral students doing their research on these topics.

Erasmus School of Economics

Associate professor | Marketing
Email
camacho@ese.eur.nl

More information

Work

  • Stefan Stremersch, Elke Cabooter, Ivan A. Guitart & Nuno Camacho (2025) - - Journal of the Academy of Marketing Science, 53 (1), 29-51 - doi: -
  • Stefan Stremersch, Nuno Almeida Camacho, Elio Keko & IWJ (Isabel) Verniers (2024) - -
  • Stefan Stremersch, Elio Keko, Nuno Almeida Camacho & Thomas Herget (2024) - -
  • Stefan Stremersch, Nuno Camacho, Elio Keko & Stefan Wuyts (2022) - - International Journal of Research in Marketing, 39 (2), 396-414 - doi: -
  • Cláudia Costa, Nuno Almeida Camacho & Gonçalo Amorim (2022) - -
  • Vardan Avagyan, Nuno Camacho, Wim A. Van der Stede & Stefan Stremersch (2021) - - International Journal of Research in Marketing, 39 (3), 907-926 - doi: -
  • Stefan Stremersch, RS Winer & Nuno Almeida Camacho (2021) - - Journal of Marketing - doi: -
  • Nuno Almeida Camacho, HR Nam, PK Kannan & Stefan Stremersch (2018) - - Journal of Marketing, 83 (2), 138-157 - doi: -
  • Nuno Almeida Camacho, Claudia Costa, Gonçalo Amorim & José Paulo Esperança (2016) - -
  • Luis Carvalho, Nuno Almeida Camacho, Goncalo Amorim & Jose Paulo Esperanca (2016) - - doi:

  • Stefan Stremersch & Nuno Almeida Camacho (28 April 2021) - Business School Research Is Broken: Here's How To Fix It

  • NM (Nuno) Almeida Camacho (2021) - Marketing Letters (Journal) (Member of editorial board)
    Activity: Editorial work › Academic
  • Nuno Almeida Camacho (2013) - Journal of Marketing Research (Journal) (Reviewer)
    Activity: Editorial work › Academic
  • Nuno Almeida Camacho (2013) - International Journal of Research in Marketing (Journal) (Member of editorial board)
    Activity: Editorial work › Academic

MTI2-The Marketing, Technology and Innovation Inst

Start date approval
November 2025
End date approval
November 2028
Place
STEKENE

Year
2025
Course Code
FEM11188

ÃÀÅ®¸£ÀûµçÓ°ÔºÎçÒ¹ regarding dr. NM (Nuno) Almeida Camacho

The untapped potential of customer insights for innovation

A paper by Stefan Stremersch and Nuno Camacho of Erasmus School of Economics exposes a blind spot in how companies approach customer insights for innovation.

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