Biography
Dr. Martinovici is Associate Professor of Marketing at the Rotterdam School of Management, Erasmus University (The Netherlands). She holds a PhD degree in Marketing and two master鈥檚 degrees (Econometrics and Mathematical Economics, and Marketing), from Tilburg University (The Netherlands). Dr. Martinovici鈥檚 research focuses on the role of attention in consumer choice processes. She develops dynamic Bayesian models calibrated on eye-tracking data to gain access to otherwise unobservable utility accumulation processes that take place during choice. For more information, please visit
Rotterdam School of Management, Erasmus University
Associate professor | Department of Marketing Management
- martinovici@rsm.nl
More information
Work
- Antonia Krefeld-Schwalb, Ana Martinovici, Jacob L. Orquin, Anocha Aribarg, T眉lin Erdem, Eric J. Johnson, Crystal Reeck, Dan Schley, stephanie m. smith, Maarten Speekenbrink, Neil Stewart, Elke U. Weber & Cathy Liu Yang (2026) - - International Journal of Research in Marketing, 43 (2), 485-499 - doi:
- Hannah D. Loenneker, Erin M. Buchanan, Ana Martinovici, Maximilian A. Primbs, Mahmoud M. Elsherif, Bradley J. Baker, Leonie A. Dudda, Du拧ica F. 膼ur膽evi膰, Ksenija Mi拧i膰, Hannah K. Peetz, Jan P. R枚er, Lars Schulze, Lisa Wagner, Julia K. Wolska, Corinna K眉hrt & Ekaterina Pronizius (2024) - - Cortex, 172, 14-37 - doi: -
- Yvonne van Everdingen & Ana Martinovici (2024) - -
- Ana Martinovici, Rik Pieters & T眉lin Erdem (2023) - - Journal of Marketing Research, 60 (4), 625-645 - doi: -
- Sebastian Speer, Ana Martinovici, Ale Smidts & Maarten Boksem (2023) - - Scientific Reports, 13 (1) - doi: -
Open Science NL
- Start date approval
- March 2024
- End date approval
- March 2027
- Place
- 'S-GRAVENHAGE
- Description
- Advisory Panel on Open Research Software
- Year Level
- master, master, master, master
- Year
- 2025
- Course Code
- BMME129
- Level
- master
- Year Level
- master
- Year
- 2025
- Course Code
- BM25BAM
