Biography
I am a PhD candidate in Marketing at ÃÀÅ®¸£ÀûµçÓ°ÔºÎçÒ¹. My research examines how numerical cognition shapes consumer decision-making under uncertainty, with a particular focus on ambiguity attitudes and preferences for precise versus imprecise information.
Rotterdam School of Management, Erasmus University
PhD candidate | Department of Marketing Management
- lenkovskaya@rsm.nl
More information
Work
- Marina Lenkovskaya & Steven Sweldens (2025) - - Journal of Consumer Research, 51 (6), 1120-1143 - doi: -
- Year Level
- master, IM/CEMS, Exchange, ERIM
- Year
- 2025
- Course Code
- BM04MM
