Biography
PhD candidate focused on digital engagement and how content characteristics combined with platform features shape consumer behavior on social media. My work spans topics such as short-form video, visual and textual content design, and online consumption patterns.
Rotterdam School of Management, Erasmus University
PhD candidate | Department of Marketing Management
- poole@rsm.nl
More information
Work
- Maxwell Poole, Ethan Pancer, Matthew Philp & Theodore J. Noseworthy (2024) - - European Journal of Marketing, 58 (2), 548-571 - doi: -
- Simon J. Blanchard, Theodore J. Noseworthy, Ethan Pancer & Maxwell Poole (2023) - - Production and Operations Management, 32 (12), 4172-4189 - doi: -
- Ethan Pancer, Matthew Philp, Maxwell Poole & Theodore J. Noseworthy (2022) - - Journal of Consumer Psychology, 32 (2), 336-349 - doi: -
- Lindsay McShane, Ethan Pancer, Maxwell Poole & Qi Deng (2021) - - Journal of Interactive Marketing, 53, 96-110 - doi: -
- Ethan Pancer, Vincent Chandler, Maxwell Poole & Theodore J. Noseworthy (2019) - - Journal of Consumer Psychology, 29 (2), 262-270 - doi: -
- Lindsay McShane, Ethan Pancer & Maxwell Poole (2019) - - Journal of Business-to-Business Marketing, 26 (1), 1-18 - doi: -
- Ethan Pancer, Lindsay McShane & Maxwell Poole (2017) - - Journal of Marketing Management, 33 (15-16), 1236-1255 - doi: -
- Ethan Pancer & Maxwell Poole (2016) - - Social Influence, 11 (4), 259-270 - doi: -
- Year Level
- master, master, master, master
- Year
- 2025
- Course Code
- BMME061
