Biography
Ahmed is a PhD candidate at Rotterdam School of Management, Erasmus University. His research examines identity-based ethical dilemmas faced by public relations professionals, focusing on how role identity tensions shape patterns of potentially unethical behavior and, in turn, generate reputational vulnerability for professionals and organizations. His work lies at the intersection of business ethics, public relations ethics, and reputational risk.
Rotterdam School of Management, Erasmus University
External PhD candidate | Department of Business-Society Management
- gaara@rsm.nl
More information
Work
- Ahmed Gaara (2026) - -
- Ahmed Gaara, Muel Kaptein & Guido Berens (2025) -
- Ahmed Gaara, Muel Kaptein & Guido Berens (2024) - - Public Relations Review, 50 (1) - doi: -
- Ahmed Gaara, Muel Kaptein & Guido Berens (2023) -
- Marios Theodosiou, Ahmed Gaara, Evangelia Katsikea & Pascale Hardy (2019) - -
- Ahmed Gaara (13 december 2024) - Beyond Labels: The Ethical Implications of the Names We Promote
- Ahmed Gaara (2019) - Best DBA Thesis Award 2019, Maastricht School of Management
