Biography
Gui Liberali is the full Professor of Digital Marketing at Rotterdam School of Management (RSM) of the Erasmus University. He is an Associate Editor at Marketing Science and an Area Editor at the International Journal of Research in Marketing (IJRM). He holds a doctorate in marketing and a B.Sc. in computer science. His work has appeared on Marketing Science, Management Science, International Journal of Marketing Research, Sloan Management Review, and European Journal of Operational Research. His research interests include optimal learning, multi-armed bandits, online advertising, targeting models, AI agents, adaptive experiments (e.g., clinical trials, advertising trials), dynamic programming, and reinforcement learning. Personal webpage: guiliberali.org For more details on professional experience, education, and latest news please visit my linkedin page at
Rotterdam School of Management, Erasmus University
- liberali@rsm.nl
More information
Work
- Gui Liberali, Eric Boersma, Hester Lingsma, Jasper Brugts, Diederik Dippel, Jan Tijssen & John Hauser (2025) - - Journal of Clinical Epidemiology, 178 - doi: -
- Kay Giesecke , Gui Liberali, Hamid Nazerzadeh , J. George Shanthikumar & CP (Chung-Piaw) Teo (2022) - - Management Science, 68 (3), 1591-1594 - doi:
- Gui Liberali & Alina Ferecatu (2022) - - Marketing Science, 41 (4), 341-366 - doi: -
- Kay Giesecke, Gui Liberali, Hamid Nazerzadeh, J. George Shanthikumar & CP (Chung-Piaw) Teo (2018) - - Management Science, 64 (6), 2972-2972 - doi: -
- Gui Liberali (2018) - -
- Gui B. Liberali, John R. Hauser & Glen L. Urban (2017) - - doi: -
- Gui Liberali, E Muller, RT Rust & Stefan Stremersch (2015) - - International Journal of Research in Marketing, 32 (3), 235-237 - doi:
- Gui Liberali (2014) - - RSM Discovery - Management Knowledge, 20 (4), 12-14 -
- G Urban, Gui Liberali, R Bordley, E Macdonald & J Hauser (2014) - - Marketing Science, 33 (1), 27-46 - doi: -
- J Hauser, Gui Liberali & G Urban (2014) - - Management Science, 60 (6), 1594-1616 - doi: -
- Gui Liberali (2025) - Marketing Science (Journal) (Member of editorial board)
Activiteit: Editorial work › Academic - Gui Liberali (2018) - Management Science (Journal) (Guest Editor)
Activiteit: Editorial work › Academic - Gui Liberali (2014) - International Journal of Research in Marketing (Journal) (Guest Editor)
Activiteit: Editorial work › Academic
- G (Gui) Liberali (2019) - 2019 Long Term Impact Award - Finalist
- G (Gui) Liberali (2018) - 2018 Long Term Impact Award - Finalist
- G (Gui) Liberali (2017) - 2017 Long Term Impact Award - Finalist
- Gui Liberali (2016) - Research & development grant - Takeoff studies - Nederlandse Organisatie voor Wetenschappelijk Onderzoek (NWO)
- Gui Liberali (2013) - Top Talent Researcher, Erasmus School of Economics 2013
- Gui Liberali (2010) - John D.C. Little Best Paper Award - Finalist
- Gui Liberali (2010) - Salary Grant (Two Years) - Marie Curie Actions - European Comission
- Gui Liberali (2009) - Emerald Group Citation of Excellence, top 50 of 15000 Papers in Management Journals
RSM BV
- Start date approval
- januari 2024
- End date approval
- januari 2027
- Place
- ROTTERDAM
- Description
- MBA
Hyper Morphing Technologies
- Start date approval
- maart 2024
- End date approval
- maart 2027
- Place
- ROTTERDAM
- Level
- PhD
- Year Level
- PhD
- Year
- 2025
- Course Code
- BERMASC055
- Year Level
- bachelor 3, bachelor, bachelor 3
- Year
- 2025
- Course Code
- B3MIN1039
- Year
- 2025
- Course Code
- MBA26-M5-ADV.MKT
- Level
- Master
- Year Level
- Master
- Year
- 2025
- Course Code
- TIC10204
- Level
- Master
- Year Level
- Master
- Year
- 2025
- Course Code
- TIF20204
