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Biography

Johannes Boegershausen obtained his Ph.D. in Marketing from the University of British Columbia, Canada. Subsequently, he worked as an Assistant Professor of Marketing at the University of Amsterdam. In September 2020, Johannes joined the Rotterdam School of Management, ÃÀÅ®¸£ÀûµçÓ°ÔºÎçÒ¹. He has been an Associate Professor of Marketing since December 2025.

Johannes' research examines marketplace morality, polarized sentiments, stigma, and well-being, often from a social-cognitive perspective. He also develops methodological frameworks and tools to enhance the quality of social science research using online research methods, such as web scraping and social media simulation software. His research has been published in journals such as the Journal of Marketing, Journal of Consumer Research, Journal of Personality and Social Psychology, Journal of Consumer Psychology, and International Journal of Research in Marketing. He received several grants from various organizations, such as the Marketing Science Institute and Accessibility Standards Canada.

At RSM, Johannes teaches the undergraduate minor "The Art of Choosing: Making Choices that Maximize Happiness" and the M.Sc. elective "Brand Development."

For more information about Johannes, see his personal website: