Rotterdam School of Management, Erasmus University
PhD candidate | Department of Marketing Management
- y.zhang@rsm.nl
More information
Work
- Yue Zhang & Gabriele Paolacci (2026) - - Journal of Consumer Research - doi:
- Oguz A. Acar, Anne Kathrin Klesse, Mirjam Tuk & Yue Zhang (2025) - - Harvard Business Review -
- Yue Zhang, Mirjam Tuk & Anne Kathrin Klesse (2024) - - Journal of the Association for Consumer Research, 9 (3), 344-356 - doi: -
- Anne Kathrin Klesse, Yue Zhang & Mirjam Tuk (2024) - - doi: -
